As the office environment has massively shifted in favour of more
flexible and work-from-home approaches, companies are refocusing on
networking now more than ever.
Networking events can ensure teams and new employees become aligned,
connected and really understand their company’s culture, and feel a
sense of belonging. Corporates are looking at new ways of connecting
teams, thinking outside of the box, providing new services for wellbeing
and making office locations more attractive to ensure employees can
(re-)connect with their colleagues in a successful way.
retreats are making a comeback. After two years of restrictions around
gatherings, the demand for external networking events has never been
stronger, particularly corporate retreats with an emphasis on wellbeing.
only need to look into the forward bookings for retreat-type facilities
to understand that the pent-up demand is real and will continue long
into the rest of the year and 2023,” says Ian Cummings, Global Head, CWT
Meetings & Events. “It is all about learning new skills together,
engaging in activities that contribute to a better environment or
society, supporting local businesses and even making music together -
these are all part of new networking activities.”
Factor in the great outdoors and technology. People might still be
wary of networking at events within enclosed spaces or areas that can
become all too crowded so think of ways to counter this.
Cvent recently held a rooftop networking event at IMEX 2022 in
Frankfurt, while networking that took place indoors had a
nature-inspired look and feel.
If outdoors is not an option, consider using technology to offer a
more ‘curated’ networking experience. Technology solutions can help
people link up with others who have similar interests, which you can use
pre- or during the event, so those who want to network can do so
without having to spend too much time mingling.
‘Qualitative’ networking elements are on the rise. People no longer
want to sit through three days of senior leadership powerpoint
"They want to spend their time learning and growing in a meaningful
way supported by the company and its culture,” says CWT’s Cummings.
“Budgets are being divided up differently and companies are certainly
willing to invest more in elements such as sustainable activities
related to the environment. Delegates expect sustainable elements to be
incorporated in meetings, on top of the more usual business elements.”