BestCities Global Alliance has appointed Loren Christie as its new
managing director. He takes over the role from Lesley Williams, who led
the BestCities team for three years.
Christie has over 25 years of experience in travel, tourism and
business events and has held leadership roles with Starwood Hotels &
Resorts and Destination Toronto, and spent 20 years in broadcast
television. He has built a consulting business that provides project
management and solutions for the hospitality, travel and tourism
industries, with a focus on legacy, impact, and promoting equity,
diversion and inclusion in the last three years.
In his new role, Christie will oversee BestCities’ operations,
prioritising the alliance’s focus on legacy and sustainability to
advance the global impact of business events.
Said Christie: “My priority as MD of BestCities will be to ensure we
don't lose momentum on all of the great work the team and our partners
including Tokyo, Singapore, and Melbourne have been engaged in. This
includes exciting and forward-thinking projects on important topics like
sustainability, legacy, and impact and maximising the impact of
business events to contribute towards a better world.
“Our partner cities are not immune to the challenges facing the
entire world; things such as the speed at which the world has re-opened
for business post-pandemic and the strain that has had on the labour
force, the care that's needed to ensure that essential lessons around
topics like sustainability are not forgotten.”
Christie’s team and partner cities around the globe will be committed
to taking a leading role in the evolution of business events, “not only
as a force for economic good but for the overall good of our global
community,” he said. This will include highlighting the opportunities
and telling the inspiring stories clients and destinations have to share
as they seek to make business events a force for good.