Italian Exhibition Group is expanding within the jewellery and food & beverage sectors with two new shows – Singapore International Jewelry Expo and Café Restaurant Asia.
Italian Exhibition Group (IEG) has expanded into Southeast Asia by
formally launching a base in Singapore with the appointment of Ilaria
Cicero as CEO of IEG Asia.
The Rimini-based trade show organiser has also formally acquired two
trade shows – Singapore International Jewelry Expo (SIJE) and Café
Restaurant Asia – from Conference & Exhibition Management Services
(CEMS).
The move follows the signing of a MoU between IEG and Singapore
Tourism Board (STB) on 5 October 2022. IEG is the existing organiser of
Italian-based jewellery show Vicenzaoro and Sigep, focused on the
dessert and coffee food service sector.
Francesco
Santa, international business development director at IEG said: “We are
delighted to confirm the partnership with STB, a guarantee of
development and success for the acquired exhibitions. We would also like
to emphasise how important synergies between events in Italy and those
acquired are, not to mention the consequent impact generated by
internationalising our exhibitions on Italian territory.”
Poh Chi Chuan, executive director, exhibitions and conferences at
Singapore Tourism Board, said: “We warmly welcome IEG's increased
presence in Singapore and their plans to anchor renowned global events
here. IEG's plans, as well as the recent opening of its regional
headquarters in Singapore, underscore how our MICE industry is firmly on
the recovery trajectory. We look forward to working together to bring
in new trade shows across other sectors as global business travel picks
up pace.”
Cicero said that IEG’s aim is to develop Sije and Café and Restaurant
Asia Singapore, by leveraging a mutual, productive exchange of the
success of the last edition of Vicenzaoro in January 2023, which was
attended by over 1,300 exhibiting brands and Sigep, with 1,000 companies
exhibiting at the 2023 edition.