Optimise planning with new global venue sourcing platform

The soon-to-launch venueScout touts a consistent and transparent user experience with peer reviews on venues. 

VenueScout, a global venue-sourcing platform for events planners, is founded by Jimé Essink, the former president & CEO of UBM Asia/ Informa Markets in Asia.
VenueScout, a global venue-sourcing platform for events planners, is founded by Jimé Essink, the former president & CEO of UBM Asia/ Informa Markets in Asia. Photo Credit: venueScout

Planners looking to optimise their events-related sourcing needs will soon have venueScout, a global sourcing platform at their fingertips for easy search and comparison, with transparent peer feedback on the suitability of venues.

The soon-to-launched venueScout is founded by CEO Jimé Essink, the former president & CEO of UBM Asia/ Informa Markets in Asia. He shared that the platform's most unique feature lies in its ability to facilitate the venue booking process, eliminating the need for planners to pay a commission, which is expected on other sourcing platforms.

VenueScout, said Essink, was inspired by the need for a global resource that provides information in a consistent manner for planners to make efficient comparisons. Making informed decisions is more convenient with a global database of exhibition and convention centres and hotels with substantial event venue capacity.

Venue listings display detailed profile information, including size and capacity of meeting and exhibition space; floorplans and technical requirements for move-in; photo galleries and schematics; sustainability policies; and surrounding hotels and services. Profiles of event service providers ranging from construction and catering to onsite management are also featured.

“Importantly, planners and organisers can leave their comments on the platform after their events to share their experience at the venue. Our goal is to not only take event planning to the next level by modernising the search and evaluation experience, but to also contribute to the events industry by creating a continuous feedback channel for all players,” says Essink.

Other platform functions to feature content assets such as 360-degree videos and a feedback channel for peer reviews will be implemented in phases.

Essink added that venueScout is timely in meeting the needs of post-pandemic events planning, which requires versatility and flexibility as well as shorter lead times. He said that event organisers must be prepared to adopt a planning mindset that gears towards smaller, nimbler and more versatile events with multichannel platforms.

“The MICE industry has learnt a lot during the two years of pandemic. Going online to connect was necessary; not everyone liked it, but it worked. Going forward, exhibition organisers cannot just have their expos once or three times a year, and work according to a yearly roster.

“Organisers have to look at an omni-channel model with long-term engagement. For instance, an online conference with a live event component. Likewise, exhibition organisers have to figure out how they can serve their audience all year long and to determine their needs. Part of the event should be live, and part of it should be online," said Essink.

Essink also shared that an increase in mergers and acquisitions are to be expected as companies assess their capabilities in providing omni-channel platforms and requirements that clients have come to expect.



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