Jublia partners MICEcarbon for decarbonisation solution

MICEcarbon’s platform aims to address the gap that is unmet by regulation, and where carbon emissions are difficult to measure.

Jublia’s Errol Lim (left) and MICEcarbon’s Daniel Chua: reducing carbon emissions and supporting genuine offset projects.
Jublia’s Errol Lim (left) and MICEcarbon’s Daniel Chua: reducing carbon emissions and supporting genuine offset projects. Photo Credit: Jublia and MICEcarbon

Event networking technology firm, Jublia, has joined hands with MICEcarbon to reduce and offset their carbon emissions through verified and verifiable carbon offset projects.

MICEcarbon is a platform targeted at Business Events that allows the transaction of carbon offsets from 10 kg to multiples of 1 metric tonnes of carbon. This is done through an intuitive, easy-to-use and integrable system that provides transparency and traceability on the origin of the carbon offsets, it states.

Daniel Chua, co-founder of MICEcarbon, said: “Strategically bridging the events industry and the carbon markets will be of growing importance in the near future to combat climate change, given the large numbers of people the business events industry works with on both sides of the client-supplier equation, and having reach to all levels ranging from C-suites all the way through to the average event attendee.

“By working with more business industry stakeholders, we hope that more people become more conscious of practicing sustainability in their daily lives, and are also aware of genuine carbon offsets projects they can support via a platform that offers ease and transparency in the process.”

Jublia on a transformative journey

Errol Lim, COO of Jublia, highlighted the significance of this partnership with MICEcarbon: "Jublia is committed to leading the way in transforming events into fully paperless processes. With our innovative features like AI Maps, which replaces printed maps, and Jublia Scan, eliminating physical business cards, we are driving eco-friendly practices while enhancing event experiences."

Our collaboration with MICEcarbon extends this commitment beyond our platform. Together, we empower the events industry to reduce carbon emissions and support genuine offset projects. This partnership signifies more than just a win-win; it's a transformative journey toward a sustainable future. We're excited about the possibilities it holds and invite more partners to join us,
Errol Lim, COO of Jublia

Filling the gap

Chua noted that whilst Singapore government’s latest legislation provides positive steps towards decarbonising, for now, the tax and corresponding compliance carbon credits are targeted at facilities producing 25,000 metric tonnes of carbon annually, as these are better placed to calculate their scope 1 and 2 emissions. However, large gaps exist in decarbonising smaller, yet significant emitters.

Whilst regulation is tightening around carbon emissions, MICEcarbon helps address the huge gap that is not met by regulation, and in particular for an industry where carbon emissions can be difficult to measure given its aggregate nature,
Daniel Chua, MICEcarbon co-founder

MICEcarbon projects are certified through prominent existing registries such as Gold Standard and Verra. Additionally, the initiative conducts extensive due diligence internally to assess the quality of the projects, using the seven criteria stated by the Singapore government for international carbon credits. The criteria take reference from the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA).

A new MICE

“What MICEcarbon offers is support to Measure, Incentivise, Compensate and Educate - another acronym of MICE for the MICE industry.

In the project selection process, the following are reviewed:

· A review is done on a list of projects to identify those that are of high quality and impact, along with their developers.

· Project developers are contacted to better understand the projects and evaluate their impacts. A review is done on each project's documents, including design documents and methodologies, to assess key indicators of Additionality, Permanence, Leakage, and Co-Benefits, and any potential jurisdictional risks associated with the project.

· Third-party services are engaged such as Sylvera's rating to better evaluate each project's impact.

· Continual engagement and provision of updates on the projects help to monitor their impact.