Each social media platform has its own perks for meetings planners.
NEW YORK - Social media's global domination puts meeting planners in a unique position to use popular platforms - Facebook, Twitter, Instagram, Pinterest, Reddit - to source suppliers, stay informed, solicit advice and glean fresh ideas from their peers.
Event professionals already have embraced these platforms to promote their events in real time. A 2018 Successful Meetings survey found that 42% of meeting planners had informal social media strategies for their events, while 23% had written policies. More than one-third had no strategy at all.
There's also value in trolling social media behind the scenes. Planners can use these platforms to expand their networks, crowdsource ideas and solutions, and ultimately do their jobs more efficiently and effectively.
Each platform has its own perks. Learn how meeting professionals can use different social media platforms in their day-to-day work:
Arguably the original social networking site, planners can create a dedicated Facebook page for their brand to promote their business or themselves. This is a simple way of creating an online presence; staying connected with clients, suppliers, and industry peers; and establishing yourself as an industry thought leader. Meeting professionals can share images from their events via Facebook albums, share and leave commentary on the hottest trends, and even ask their followers questions to unofficially poll opinions.
For the digital savvy planner, Twitter is a powerful resource and a tool for keeping informed about industry happenings. This is also the place to establish yourself as an insider. Optimise your reach by posting relevant content and adding your comments to others' posts. Not chatty? Use industry hashtags - #meetingprofs and #eventprofs - to see what planners and suppliers are chatting about.
This Facebook-owned photo-and-video sharing app can help planners take their business to the next level. Not only is this platform ideal for sharing images from your events, but planners also can gather ideas for future events by searching custom hashtags. This is a good place for sourcing suppliers, too. Considering a venue? Search its geotag to get a better idea of its vibe. Looking for good group activities in a city? Find the CVB's Instagram page to peruse what has been featured.
As a career-building platform, LinkedIn is the go-to. Planners can connect with peers and suppliers while also sharing their professional accomplishments. LinkedIn recently optimised its platform to include video content, so planners can seamlessly share video footage from their events. Similar to Facebook, LinkedIn has private and public groups for professionals.
You might know Reddit as a source for memes and viral stories before they go viral, but it's a widely underused resource for meeting professionals, too. Some planners use the platform to ask for venue recommendations in potential host cities, while others are active in planner-specific communities like Event Production, Event Management, Plananevent and EventTechMasters.
Saving and discovering information on the web has never been easier. Pinterest allows planners to create boards on virtually every component of planning whether it be F&B trends, centerpiece ideas, fun attendee ice breakers or conference swag.
WHATSAPP, WECHAT & BEYOND
The WhatsApp smartphone app sends text messages, audio and video anywhere in the world via the internet - meaning if you're online, using WhatsApp is free. That has made it a very popular option for communicating with people in other countries, and also useful tool for event planners, particularly those marketing to international attendees. This feature looks at how WhatsApp's broadcast lists, groups and one-on-one chats can be effective tools for connecting with attendees before, during and after an event.
SOURCE: Northstar Meetings Group