Day 2: Thinking caps on in the MICE Studios

From AI audience twins to new success metrics, ideas from today’s education sessions will carry you into the future.

Future-ready ideas alive in the MICE Studios.
Future-ready ideas alive in the MICE Studios.

Whether big picture trends or practical takeaways, the TMS APAC 2026 Education Programme is chock full of opportunities to acquire insights needed to navigate the rapid currents of the business environment.

Among the sessions to look out for on 15 April are:

The Digital Doppelganger

15 Apr 2026 | 10:00 – 10:30 | MICE Studio 1

Speaker: Colja Dams, CEO, VOK DAMS worldwide

This session explores the rise of AI-generated “audience twins” that allow planners to simulate and predict attendee behaviour before an event even begins. By modelling real-world interactions, these digital doppelgängers offer a powerful tool to optimise experience design, personalise communication and make more confident, data-driven decisions – signalling a shift towards smarter, more human-centric event planning.

 

ROI, ROE & “Prove It or Lose It”

15 Apr 2026 | 13:00 – 13:30 | MICE Studio 1

Speakers: Anita Howard, strategy director, ICE – International Corporate Events; Sharmaine Selvakumar, director, head of event marketing, Asia-Pacific, S&P Global Ratings; Qinxin Khoo, head of APAC, Live Group Global

As scrutiny on event budgets intensifies, this session unpacks what it really means to measure success today. Moving beyond surface-level metrics, speakers examine how ROI and return on experience (ROE) can be articulated in ways that resonate with stakeholders – equipping planners with practical strategies to demonstrate value and defend events as critical business drivers.

 

Next-Gen Talent & Workforce Synergy

15 Apr 2026 | 14:30 – 15:00 | MICE Studio 2

Chairperson: James Lancaster, AMI editor & editorial director, Northstar Meetings Group

Speakers: Sanjay Seth, SVP, managing director, Asia Pacific, BCD Meetings & Events; Janene Wardrop, program manager, events, International College of Management; Xinling Yap, APAC account director, BCD Meetings & Events; Jia Ying Chiam, assistant manager, Corporate Meetings & Incentives, Marina Bay Sands

Focusing on the evolving dynamics of the events workforce, this panel addresses how organisations can better attract, support and retain talent across generations. From career pathways and leadership to wellbeing and flexibility, the discussion offers grounded insights into building teams that are not only future-ready, but also more resilient and aligned in purpose.

View the full TMS APAC 2026 Education Programme here.