Australian tertiary institutions eye a major in meetings

Opportunities for colleges and universities in the meetings sector are "almost limitless", says ICMS Australasia chief. 

The 18th International Conference on X-Ray Absorption and Fine Structure is being hosted at the University of Sydney, an event secured by BESydney.
The 18th International Conference on X-Ray Absorption and Fine Structure is being hosted at the University of Sydney, an event secured by BESydney. Photo Credit: ICMSA

A lag in the return of international students could see Australian tertiary institutions taking a greater interest in hosting meetings, according to Emma Bowyer, owner and managing director of ICMS Australasia, among the country's most established PCOs.

With PCO chief and her team this week managing the 18th International Conference on X-Ray Absorption and Fine Structure at the University of Sydney and in 2023 working with the University of Queensland for delivery of the 6th International Conference on Conversation Analysis, Bowyer said the opportunities for tertiary institutions in the meetings sector were almost limitless.

“Tertiary institutions looking to bid for and host meetings is nothing new but with such a focus today on self-funding and the dip during the pandemic on international student numbers, it could certainly be a sector they target further moving forward,” Bowyer said.

“Meetings, and particularly international meetings, provide colleges and universities with the opportunity not only for additional revenue but the chance to demonstrate their expertise in a particular area of specialisation that can lead to recruitment and increased research grants through collaboration with international peers.”

This week’s 18th International Conference on X-Ray Absorption and Fine Structure is being hosted by the University of Sydney and the University of New South Wales, Sydney, the International X-Ray Absorption Society and the Australian Nuclear Science and Technology Organisation. More than 300 in-person and virtual attendees are expected to attend the conference, with participants from 40 countries. The conference was secured by BE Sydney.



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