Optimism rebounds among APAC planners and organisers. Photo Credit: iStock/Diki Prayogo
Northstar–Cvent Meetings Industry PULSE Survey
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Uncertainty is making way for optimism in APAC’s events industry, a sign of the region’s quick rebound from tariff shocks, according to the Northstar/Cvent Meetings Industry PULSE Survey September 2025.
APAC hopeful: Among the APAC organisers and planners polled in September 2025, around 70% indicated an improvement in outlook for meetings and events over the past six months.
Mixed views on attendance: Notably, greater optimism in APAC does not translate to stronger expectations of attendance growth. Nearly 30% of APAC respondents expect an increase in the following year’s event turnout, down from almost 50% in the 2024 survey.
Where are events headed: APAC will continue to be a darling feeder market, with 76% of respondents looking to hold their events overseas. Despite what’s been happening in the US, North American destinations are still on the radar of planners.
Smoother ride with suppliers: The survey results also reflect diminishing overall supplier-related challenges, particularly when it comes to factors like flexibility of contract terms, staffing adequacy and F&B costs.
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