Soak up the dynamic energy while enjoying world-class infrastructure. Pictured, a tethered helium balloon overlooks Yeouido in Seoul.
Looking to give your next business event in Korea an extra dash of flavour? Seoul is serving up something special – an incentive scheme that helps planners combine the capital city’s business pulse with the cuisine and calm of Jeollanam-do and other regional
gems.
Through Seoul’s PLUS CITIES support programme, event organisers hosting groups that stay two nights in Seoul and at least one night in one of ten partner regions can now access exclusive support and incentives.
The result? More value, more variety, and a richer experience for delegates.
Best of both worlds
As a global MICE hub, Seoul boasts world-class infrastructure and accessibility for large-scale conventions and exhibitions. The city beckons as powerful cultural sensations ripple worldwide through K-pop, K-dramas, and K-movies. Its vibrant energy and
business-friendly environment make Seoul an ideal destination for MICE organisers and corporate travellers seeking global connectivity and collaboration.
Inspiring meets in a traditional hanok surrounded by nature at Gurye Ssangsanjae House.Delegates can now get a delightfully contrasting experience in Jeollanam-do (Jeonnam), where nature, gastronomy, and wellness meet in a tranquil landscape. Its coastal scenery, bamboo forests, and traditional hanok meeting venues make it ideal for retreats
and incentive extensions. Here, corporate venues give way to sensory discovery – think team huddles in a hanok surrounded by mountains, or Korean multi-course dining (hanjeongsik) showcasing the region’s celebrated delicacies.
Itinerary inspo
• Day 1 (Seoul)
COEX Magok & Seoul MICE Plaza:
Hold your business events at Seoul’s newest and largest MICE cluster. The newly opened Seoul MICE Plaza offers flexible spaces for meetings, seminars, and networking.
Seoul Dal: Enjoy panoramic views aboard a tethered helium balloon over Yeouido.
Mercure Ambassador Seoul Magok: Stay at a four-star hotel near COEX Magok, and enjoy a stroll through Seoul Botanic
Park
• Day 2 (Seoul)
Sebitseom (Floating Island Convention): Hold meetings at an iconic venue overlooking the Hangang River.
Myeong-dong Street: Experience local street food with a dose of retail therapy.
N Seoul Tower: Take in the city skyline from the world-famous observatory featured in K-Pop Demon Hunters.
• Day 3 (Jeollanam-do)
KTX Transfer: Travel from Seoul to Mokpo or Yeosu in approximately three hours.
Gurye Ssangsanjae House: Conduct meetings in a traditional hanok surrounded by nature.
Suncheonman
Wetland: One of the world’s top five coastal wetlands, home to vast reed fields and migratory birds.
Yeosu The Ocean Resort: Enjoy ocean-view rooms with convention, water park, and golf facilities.
• Day 4 (Jeollanam-do)
Mokpo Food Gallery Haegwan 1897: Discover and savor Mokpo’s nine signature dishes.
Damyang Juknokwon: Walk through bamboo forests and enjoy calming wellness programmes.
Wando Marine Healing Center: Experience marine therapy using seawater and seaweed.
Expand your journey
Together, Seoul and Jeonnam create a seamless, rich and balanced MICE journey – one where achievement meets recovery, and city lights meet scenic charms.
PLUS CITIES is an invitation to not only plan meetings, but also create lasting memories. Besides Jeollanam-do, other partner destinations include Gangwon, Gwangju, Gyeonggi, Gyeongnam, Daejeon, Incheon, Jeonbuk, Chungnam, and Chungbuk.
Expand your MICE journey. Apply for the PLUS CITIES support programme to enjoy a richer MICE experience in Seoul and beyond.
This article is brought to you by Seoul Tourism Organization and JeollaNamdo Tourism Organization.