A world of event opportunities unveiled at Sands Resorts Macao

How The Parisian Macao sets the stage for a groundbreaking sesame and peanut convention.

The Parisian Macao hosted the 2024 World Sesame and Peanut Conference.
The Parisian Macao hosted the 2024 World Sesame and Peanut Conference.

When the global sesame and peanut industry was on the hunt for a world-class venue to host its much-anticipated event, The Parisian Macao stood out as an obvious choice. This luxurious Sands Resorts property welcomed over 275 international stakeholders for the 2024 World Sesame and Peanut Conference, transforming into a vibrant hub for innovation, networking, and industry-shaping conversations.

With 2,700 rooms, 170 shops, over 5,200 square meters of meeting space, and its iconic Eiffel Tower replica lighting up the Cotai skyline, The Parisian Macao offered a spectacular backdrop to bring agriculture’s top minds together to cultivate connections and foster growth.

Sowing the seeds for success

Held from 28-30August 2024, this landmark event, organised by Eventell Global Advisory and the China Chamber of Commerce of Foodstuffs and Native Produce (CFNA), transformed The Parisian Macao into an epicentre of agricultural innovation and networking.

Delegations from around the world—including strong representation from China, India, Japan, Brazil, and Tanzania—convened to explore market trends, production techniques, and sustainability in the global agricultural commodities industry. The event provided a vital platform for networking, knowledge sharing, and business development.

All smiles from the 2024 World Sesame and Peanut Conference event attendees and panel speakers at The Parisian Macao.
All smiles from the 2024 World Sesame and Peanut Conference event attendees and panel speakers at The Parisian Macao.

“We chose Sands Resorts Macao for its world-class facilities and reputation for hosting prestigious events. The convenience of multiple venue options, luxurious accommodation, and ease of accessibility were key factors. Specifically, we are utilising the expansive conference spaces and ballroom, which offer the flexibility and capacity we need to host large-scale presentations and networking sessions,” said Srivatsava Ganapathy, CEO, Eventell Global Advisory.

A seamless experience for networking

The 3,400 sqm Parisian Ballroom, with its vast, pillarless design and eight-meter-high ceilings, served as the ideal centrepiece for the conference. This versatile venue enabled smooth transitions between networking and presentations, allowing attendees to easily navigate from the exhibition area – where exhibitors showcased innovations in the sesame and peanut sectors – to engaging panel discussions and expert-led sessions.

Sands Resorts Macao ensured everything ran effortlessly, creating the perfect atmosphere for productive interactions and engagement throughout the event.
Srivatsava Ganapathy, CEO, Eventell Global Advisory



“Sands Resorts Macao’s comprehensive event planning services, audio-visual equipment, and catering have been incredibly beneficial. The personalised attention we received from their team ensured smooth planning. The venue’s everything-under-one-roof concept has simplified logistics, as attendees can stay, dine, and participate in the event without needing to leave the premises,” Srivatsava added.

Mesmerising performances in the Parisian Ballroom added flair to the 2024 World Sesame and Peanut Conference.
Mesmerising performances in the Parisian Ballroom added flair to the 2024 World Sesame and Peanut Conference.

Breaking new ground

The 2024 World Sesame and Peanut Conference wasn't just about attendance numbers—it was about fostering meaningful connections and actionable insights. More than 42 industry leaders took the stage to share their expertise, and attendees found ample opportunity to build new partnerships and deepen existing ones. From sustainability talks to market outlooks to production techniques, the conference buzzed with conversations that will shape the industry’s future.

The event organisers lauded Sands Resorts Macao for its professional support, noting how their seamless service and proactive approach helped make the event a standout success. “The partnership with Sands Resorts Macao has set a new standard for our events, and we plan to leverage the success to strengthen our relationships with stakeholders and explore opportunities for future collaborations.”

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This article is brought to you by Sands Resorts Macao.