DANANG - Weddings and free and independent (FIT) travellers may already be large segments for InterContinental Danang Sun Peninsula Resort, but the property is looking to push for more meetings and incentives in 2020.
Chief among its strategy, according to the resort's director of sales and marketing Carl Sladen, is highlighting its strength as a MICE destination.
"The challenge [for us] is that Da Nang is packed with plenty of hospitality alternatives, and typically our price point tends to come up higher when compared to those within our comp set," said Mr Sladen. "But this is justifiable as we offer an elevated experience for planners and attendance."
For a start, the resort is currently the only one in Danang that offers a lounge at both international arrivals and the domestic airport, allowing delegates to feel special upon arrival, or when they depart for the next leg of their incentive trip within Vietnam.
While seclusion tends to be a double-edged sword, InterContinental Danang Sun Peninsula offers the best of both worlds with its remote location nestled in Monkey Bay, at a mere 35-minute drive away from the airport.
"For a destination resort, being that close to the airport is actually pretty good, so we're very fortunate from that perspective," remarked Mr Sladen.
Panoramic ocean views from the three-bedroom beachfront Bai Bac Bay Villa, part of the Penthouse and Villa collection.
With 14 room types - from Resort Classic all the way to the Penthouse and Villa Collection - all of which sport a timeless palette of black and white paired with Vietnamese-inspired décor, the brainchild of famed architect-designer Bill Bensley, the property is able to cater to delegates from executives right up to C-suite executives. A staff ratio of 700 staff to 201 rooms means guests can enjoy a high level of personal connection throughout their stay.
Reception area of The Summit, a conference space which once played host to heads of state and government at the 2017 APEC Economic Leaders' Meeting.
Beyond that, the resort, which opened in 2012, also offers a variety of MICE-specific facilities such as The Summit, which hosted 21 heads of state and government at the 2017 APEC Economic Leaders' Meeting. Planners can also choose from flexible meeting rooms that can accommodate intimate breakout sessions up to full-day conferences; as well as a collection of unique spaces. For example, a 100-seater palatial cinema with a large screen for 2D or 3D resolution, a VIP lounge offering panoramic views, and M Rouge's private karaoke lounges that are perfect for after-work festivities.
The resort's signature French cuisine restaurant headed by three Michelin-starred chef Pierre Gagnaire.
For tailored itineraries, planners can also take advantage of team-building programmes and a variety of curated experiences - think a restaurant helmed by three Michelin-starred chef Pierre Gagnaire; complimentary water sports along the resort's private beach; signature treatments at the award-winning HARNN Heritage Spa; wildlife workshops and craftsmanship classes, and more.
Even getting around within the resort is an experience in itself via the Nam Tram Funicular that climbs its way through the property's four levels: Heaven, Sky, Earth and Sea.
The multitude of offerings has won InterContinental Danang Sun Peninsula Resort its first MICE accolade, having been recently recognised as one of the Top 25 Conference Hotels in Asia by SmartTravelAsia.com's Best in Travel Poll 2019.
"With all the activities, event spaces and facilities, we've got everything here. From the point of view of delivering a conference then having an after-event party, plus the privacy we offer and the F&B experience, planners and delegates have plenty to look forward to on the property," said Mr Sladen.