Accor, HRS ink multi-year agreement

Partnership to offer more flexibility in areas like loyalty

Corporate travellers on Accor's loyalty programme will be able to gain loyalty points and rewards when booking through HRS' corporate channels. (Getty Images)

SINGAPORE - Global hotel chain Accor and hotel solutions provider HRS have signed a multi-year agreement that will offer more flexibility in areas like loyalty terms.

The move will enable corporate travellers who are members of Accor's loyalty programmes, Le Club AccorHotels (soon to be enhanced under the new name Accor Live Limitless), to gain loyalty points and rewards when booking through HRS' corporate channels.

"HRS has made tremendous strides in expanding its direct relationships with the multi-national and regional corporations Accor seeks to grow volume with," said Markus Keller, senior vice president of global sales for Accor.

"Their data-driven mindset increasingly marries with our approach to working with corporations, and we're confident that this newly-defined level of engagement with HRS will help drive valuable business travelers to our hotels around the world."

Accor currently has 4,900 hotels in 110 countries, and is expecting some 1,153 new properties in the pipeline. Of these new properties, 78% are located in emerging markets and more than half in the Asia Pacific region.

"Accor's focus on adding quality four- and five-star properties in emerging markets only accentuates their leadership status, particularly in Asia Pacific, Africa, Europe and South America," said Robert Hornman, senior vice president of HRS EMEA.

"Beyond working more cohesively during the hotel sourcing process, we leverage our direct connect pipeline with Accor to drive more efficient sharing of Accor's rates, amenities and corporate-friendly contract terms to managed travel programs and business travellers."

HRS now works with more than 3,000 multi-national companies on hotel procurement, transient, group and meeting bookings and innovative payment solutions. 

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