MHR’s Singapore portfolio now comprises three halal-certified kitchens and a halal-certified dining outlet.
Millennium Hotels and Resorts' (MHR) investment in Muslim-friendly hospitality capabilities is paying dividends, with halal-related banquet enquiries rising double-digit annually over the past five years.
Halal-certified events now account for 30% of banquet revenue across participating properties in its Singapore portfolio, following the expansion of halal-certified kitchens and event operations. The group first obtained halal certification at Orchard Hotel Singapore in 2010 before expanding the capability to M Hotel Singapore in 2021 and Grand Copthorne Waterfront Hotel in 2024.
MHR’s Singapore portfolio now comprises three halal-certified kitchens and a halal-certified dining outlet.
Today, the group's halal-certified operations support more than 600 events annually and serve over 120,000 guests, ranging from weddings and celebrations to corporate meetings, conferences and conventions.
According to Benedict Ng, VP of Southeast Asia operations at MHR, the investment has delivered tangible business returns. “Halal certification is an important part of how we broaden our market reach and better serve the diverse needs of our guests. Beyond meeting dining requirements, it enables us to compete for a wider range of corporate events, conferences, weddings and travel segments,” he said.
By certifying selected kitchens and banquet or catering operations rather than entire properties, MHR has been able to meet halal dining requirements while maintaining diverse dining offerings.
Since beginning its halal certification journey in 2010, MHR said it has invested more than S$1 million (US$780,144) in infrastructure, operational processes and staff training to support compliance across its Singapore portfolio.
The growth comes as organisers increasingly seek venues capable of accommodating diverse attendee requirements, particularly for regional events drawing delegates from Muslim-majority markets.
The trend aligns with broader visitor flows into Singapore. According to the Singapore Tourism Board, travellers from Indonesia and Malaysia accounted for more than one-fifth of international arrivals between January and September 2025.