Going virtual is a buzzword that the MICE industry quickly caught on,
thanks (but no thanks) to the Covid-19 pandemic. One company that has
embraced this new norm is SAP Australia and New Zealand which took its
flagship event, Effect 2020, online.
Hosted by award-winning comedian and media personality, Rove McManus,
Effect comprises three 30-minute episodes airing over three consecutive
weeks. Episode one on 17 September covered the future of work and
looked at how organisations need to adapt to new models for managing,
growing and retaining their people. Episode two, which was aired on 24
September, addressed the topic of sustainability. The final episode on 1
October will touch on innovation including ways to foster an
Housed on an interactive website, the episodes feature key insights
from Women's Tennis Association World No.1, Ash Barty, global SAP
futurist, Martin Wezowski, and ocean advocate, Emily Penn, the
co-founder and director of eXXpedition, plus leading industry experts
from SAP, National Australia Bank (NAB), Uber Eats and WWF Australia.
There are live performances and cooking demos by Nelly Robinson,
executive chef and owner at Sydney’s Nel Restaurant. And participants
can return to the website at any time to access additional show content,
entertainment, games and prizes.
“SAP launched Effect with INVNT [which directed and produced the
event] in 2019 as a live, face-to-face celebration of innovation.
Despite the limitations posed by Covid-19, the team have created an
incredibly exciting and engaging virtual experience, using a new and
bespoke content-driven platform," says Rushenka Perera, head of
marketing at SAP ANZ.
“Working in close partnership with the creative and experienced INVNT
team, we’ve been able to bring to life an SAP experience that balances
high-end production values with thought- provoking content. By focusing
on compelling topics and high-calibre guests, each episode in the series
aims to energise thought, inspire creativity and immerse our audience
in the latest proven technology.”
Fiona Pullen, director of production at INVNT, adds, “With Effect we
really wanted to help SAP build on the success of their inaugural
award-winning event and turn it on its head, by pushing the boundaries
and creating a transformative virtual experience that would capture
viewers’ attention in this new world order.
“To achieve this we’ve set up five Covid-19 compliant filming
locations across the globe which feed into our Sydney studio, and have
focused on creating and producing three unique episodes that each
leverage the best of live and top-notch cinematography to engage the
audience in entertaining and meaningful ways, while launching a new,
interactive web platform to ensure a seamless viewing experience.”