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The iconic destination campaign now demonstrates how organisers can meet multi-faceted event objectives in New Zealand.
Tourism New Zealand has rolled out a fresh business events iteration of its global 100% Pure New Zealand campaign – this time, celebrating the people, places, and culture that make conferences and incentives in Aotearoa one-of-a-kind.
Breathing new life into a 25-year-old brand, the campaign invites conference and incentive organisers to design programmes that “100% meet their objectives”. Launched across business events media and digital channels, the campaign urges event decisionmakers to step outside the ordinary and harness New Zealand’s mix of creativity, culture, and natural wonder.
“We know a trip to New Zealand is about more than just landscapes and landmarks. There truly is something for every event, whether that’s learning from our leading researchers, authentic engagement with Māori culture, adventure-seeking thrills, finding rejuvenation in nature, or enjoying our world-class culinary scene,” said Tourism New Zealand global manager business events Penelope Ryan.