Sydney's events industry has just received a AU$5.5 (US$4.2) million boost from the New South Wales Government, which BESydney, the city's convention bureau, says will fire up business confidence and stimulate in-person engagement.
"The need and appetite for companies to reconnect and get back to business is clear. The funding programme will provide the confidence for businesses to now confirm their in-person meetings," said BESydney CEO, Lyn Lewis-Smith.
Starting 6 April, the multi-million ‘Business Events Industry Support’ package will be made available to support business events, conferences and conventions across Greater Sydney and NSW, as part of a greater Covid-19 response package designed to encourage people back into the Sydney CBD in particular. This fund will also support livelihoods in the accommodation, entertainment, and tourism and business event sectors.
"Our success in containing Covid-19 means we can now focus on assisting these vital industries get back to business. This package will ensure Sydney’s world-class hotels, venues and facilities get the support they need to rebuild and thrive as they welcome increasing numbers of business visitors through their doors," said Stuart Ayres, minister for jobs, investment, tourism and Western Sydney.
Lewis-Smith added that the funding will provide that "vital kickstart" for the business events industry in NSW which has the lion’s share of the events market — therefore potentially having the biggest impact in restarting the economy.
Meanwhile, BESydney continues to secure international meets such as SIGGRAPH Asia 2023, the bureau generating an estimated AUD$425 million into the local economy for events to be held through to 2026. BESydney’s funding package continues alongside industry support initiatives such as the ‘It’s got to be Sydney’ campaign launched last year to promote the domestic business events market.
The fresh funding comes after January's 10-year recovery roadmap with events at its core, and after the head of the International Convention Centre Sydney spoke out in support of the “silent victim” of the Covid-19 pandemic: business events.
“Now is the time for businesses to come back together, to get out of hibernation and collaborate,” said minister Ayres.
Full funding details will be released by BESydney on 6 April on www.meetinsydney.com.au.