International MICE Summit is taking place amid Saudi Arabia’s growing interest in the meetings and events industry. Photo Credit: Adobe Stock/tokyo studio
The Saudi Conventions & Exhibitions General Authority (SCEGA) will host more than a thousand attendees from industry and government at its inaugural International MICE Summit (IMS24).
Taking place next month from 15-17 December 2025 at Mohammed Bin Salman Nonprofit City in Riyadh, the event will be focused on the theme of ‘Expanding Horizons’, and feature plenary sessions, panel discussions, innovation clusters and collaboration hubs,
IMS host and Chairman of SCEGA, His Excellency Fahd Al-Rasheed said: “In a time marked by profound technological and environmental transformation, the MICE industry has emerged as an essential catalyst of change. By focusing on the future of the industry, IMS24 addresses the needs of a globalized world - reshaping how people, cultures and countries connect to create prosperity.
He added: “Saudi Arabia is the perfect environment to host IMS24. As an internal and external agent of change, the Kingdom has embraced its own transformation by shaping the future of the global tourism industry and becoming the fastest growing major MICE destination among G20 countries.”
The event is taking place amid Saudi Arabia’s growing interest in the meetings and events industry. According to the SCEGA, the Saudi MICE market is projected to expand exponentially with hallmark events such as World Expo 2030 expected to attract 40.7 million visits to the country alone. It says the growing demand will be accommodated by the launch of a new airline and airport expansion, one million square meters of expected venue space and 854,000 hotel rooms by 2030.