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Sarawak to sharpen focus on corporate meetings in 2021

Business Events Sarawak aims to increase market share for the meetings and incentives sector by 20 per cent over the next five years.

Incentivised packages have proven an effective buffer in minimising event cancellations, says Minister of Tourism, Arts and Culture Sarawak and Minister of Youth and Sports Sarawak, Datuk Karim Rahman Hamzah.
Incentivised packages have proven an effective buffer in minimising event cancellations, says Minister of Tourism, Arts and Culture Sarawak and Minister of Youth and Sports Sarawak, Datuk Karim Rahman Hamzah. Photo Credit:Gettyimages

Over the next five years, Sarawak will focus on strengthening its corporate meetings and incentive segment by 20 per cent, in a bid to “multiply the economic impact of business events,” said Minister of Tourism, Arts and Culture Sarawak and Minister of Youth and Sports Sarawak, Datuk Karim Rahman Hamzah, at a meeting in Sibu last week.

While Sarawak's business events industry continues to grow (the minister shared that MICE has contributed RM1.6 billion (approx. US$387 million) to the local economy since 2006), this has largely been driven by association conventions.

Moving forward, however, the corporate meetings and incentives segment, will become a key focus for Business Events Sarawak. 

As such, a slew of new planner incentives have been rolled out, as well as a new educational platform, known as Tribe Digital Campus, to up-skill local stakeholders. 

Addressing the repercussions of Covid-19 on this year’s business events, the minister added that “the incentivised packages have proven to be the key solution in minimising cancellations with 95 per cent of business events still ongoing and three cancelled”.

Sarawak has 88 confirmed business events from 2020 until 2022.