Sarawak debuts pavilion at IMEX Frankfurt this May

Six exhibiting industry partners join Business Events Sarawak at IMEX Frankfurt.

Serene beauty: Sarawak’s Niah National Park.
Serene beauty: Sarawak’s Niah National Park. Photo Credit: Adobe stock/Lillian

Sarawak will debut its inaugural stand-alone pavilion at IMEX Frankfurt, Germany from 23-25 May 2023. Exhibiting industry partners include Borneo Convention Centre Kuching; Pullman Kuching and Pullman Miri Waterfront Hotel; Hemisphere Corporation; ARC Creators; Place Borneo; and CPH Travel Agencies.

Led by Business Events Sarawak (BESarawak), the pavilion, Tribe Legacy Sarawak, will be themed Business Events Support Community Development, a celebration of the industry’s involvement with local communities and contribution to economic, social and cultural sustainability in Sarawak. It hopes its presence at IMEX Frankfurt this year will strengthen its position as an international destination for legacy, thought leadership and innovation. The CVB will focus on Sarawak’s Post Covid-19 Development Strategy (PCDS) 2030.

“PCDS is a pivotal government strategy for Sarawak to achieve economic prosperity, social inclusion and environmental sustainability by 2030,” said Abdul Karim Rahman Hamzah, Sarawak’s minister of Tourism, Creative Industry and Performing Arts. “The Sarawak Government is invested in using business events as a business and collaboration platform to address ESG agendas, therefore the plenaries taking place at the pavilion will be significant for global decision makers and key opinion leaders in any of the 6 economic sectors and 7 enabler sectors.”

The pavilion will feature an exhibition on Sarawak’s legacy impact development, Post Covid-19 Development Strategy 2030 and the International Journal of Business Events and Legacies. BESarawak has partnered with several Small and Medium Enterprises and NGOs to exhibit a range of products.

A press conference will be held on the first day of IMEX Frankfurt to unveil the 3-year Legacy Impact Master Action Plan including an announcement by the Ministry of Energy and Environmental Sustainability on their commitment to legacy impact.

As Kuching is Malaysia’s UNESCO City of Gastronomy, pavilion visitors will be entertained by a creative F&B provider, The Bibber’s Tale. The range of artisanal beverages will introduce palates to the unique flavours of ingredients native to Sarawak.