Serene beauty: Sarawak’s Niah National Park. Photo Credit: Adobe stock/Lillian
Sarawak will debut its inaugural stand-alone pavilion at IMEX
Frankfurt, Germany from 23-25 May 2023. Exhibiting industry partners
include Borneo Convention Centre Kuching; Pullman Kuching and Pullman
Miri Waterfront Hotel; Hemisphere Corporation; ARC Creators; Place
Borneo; and CPH Travel Agencies.
Led by Business Events Sarawak (BESarawak), the pavilion, Tribe Legacy Sarawak,
will be themed Business Events Support Community Development, a
celebration of the industry’s involvement with local communities and
contribution to economic, social and cultural sustainability in Sarawak.
It hopes its presence at IMEX Frankfurt this year will strengthen its
position as an international destination for legacy, thought leadership
and innovation. The CVB will focus on Sarawak’s Post Covid-19
Development Strategy (PCDS) 2030.
“PCDS is a pivotal government strategy for Sarawak to achieve
economic prosperity, social inclusion and environmental sustainability
by 2030,” said Abdul Karim Rahman Hamzah, Sarawak’s minister of Tourism,
Creative Industry and Performing Arts. “The Sarawak Government is
invested in using business events as a business and collaboration
platform to address ESG agendas, therefore the plenaries taking place at
the pavilion will be significant for global decision makers and key
opinion leaders in any of the 6 economic sectors and 7 enabler sectors.”
The pavilion will feature an exhibition on Sarawak’s legacy impact
development, Post Covid-19 Development Strategy 2030 and the
International Journal of Business Events and Legacies. BESarawak has
partnered with several Small and Medium Enterprises and NGOs to exhibit a
range of products.
A press conference will be held on the first day of IMEX Frankfurt to
unveil the 3-year Legacy Impact Master Action Plan including an
announcement by the Ministry of Energy and Environmental Sustainability
on their commitment to legacy impact.
As Kuching is Malaysia’s UNESCO City of Gastronomy, pavilion visitors
will be entertained by a creative F&B provider, The Bibber’s Tale. The range of artisanal beverages will introduce palates to the unique flavours of ingredients native to Sarawak.