Sarawak collaborates with ICCA on the upcoming Association Impact Masterclass

The International Congress and Convention Association (ICCA) has announced Business Events Sarawak (BESarawak) as the exclusive Seed Grant Contributor for the first legacy impact certification programme - Association Impact Masterclass.

“ICCA is very excited to have Sarawak on board as the destination exemplifies greatness in developing legacy impact, setting a remarkable standard as role models. Their dedication and achievements in leaving a lasting and positive imprint serve as an inspiration for others,” said Senthil Gopinath, CEO of ICCA. “Sarawak’s collaboration with ICCA on the upcoming Association Impact Masterclass is a testament to their leadership and vision in making a meaningful difference for individuals and communities.”

The Association Impact Masterclass is co-created by ICCA, GainingEdge and Meet4Impact. ICCA's goal is to elevate the business events standards and make it inclusive for everyone, from juniors to leaders, to become world-class professionals. The Masterclass will help the industry to maximise opportunities in business events by having professional training aligned with ICCASkills Certification.

Amelia Roziman, CEO of BESarawak added “Being the exclusive contributor will definitely help us to position Sarawak better. However, what is important is growing the human capital with highly qualified legacy impact association members. ICCA has been supporting our efforts to change the narrative of business events for the past six years. Our long-term collaboration is with associations who are vital stakeholders with a pivotal role in developing our key economic sectors in PCDS 2030”.

New publication: IJBEL

A journal for the 62nd ICCA Congress - Volume 2 Issue 1 of the International Journal of Business Events and Legacies (IJBEL) – was launched by Curtin University Malaysia at the Congress.

The publication reviews how global industry players, from meeting planners to topic experts, strategise business events to positively shape business events environment. It also studies both academic and non-academic perspectives on today’s legacy and sustainability issues.

IJBEL Volume 2 Issue 1 features eight papers:

· The Business of Events: Global Destination Report 2022 (Martin Fullard)

· How to Define (Your) Legacy (Bas Schot, Adam Bags, Rosa Sipkema)

· Convention Bureau and Their Influence on Sustainability: Shaping a Responsible Event Industry (Andreas H. Zins)

· Net Zero Nonsense? A Greenwashing Guide for Association Events (Shawna McKinley)

· The Outcomes of UFI Global Exhibition Barometer: Comparing Between 28th and 30th Edition (Kai Hattendorf, Christian Druart)

· The Association of Engagement Index - The 3Cs of Engagement (Nikki Walker)

· Business Event Legacies - Website Analysis and a Process Approach (Dr Aaron Tham)

· Book Review: The Routledge Handbook of Business Events (Charles Arcodia, ed.) (Dušan Borovčanin)

“If destinations are serious about change, now is the time to reevaluate how to leverage legacy impact as a disruptor for future meetings,” said Gopinath who is also the chairman of the IJBEL Advisory Board.

“Driving a dramatic positive change in society requires a collective approach and this edition of the journal speaks very much on how the global industry is applying legacy impact in the real world to connect their events to the communities they care about. I urge researchers and practitioners to submit a paper for the next issue, and organisations to collaborate as strategic partners.”