. STB inks three new partnerships set to boost MICE | Meetings & Conventions Asia

STB inks three new partnerships set to boost MICE

Agreements with Informa Tech, Messe Munich and Fiera Milano will create new flagship events in Singapore.

The partnership with Informa Tech will see a new international technology event slated for the second half of 2021 in Singapore.
The partnership with Informa Tech will see a new international technology event slated for the second half of 2021 in Singapore. Photo Credit:Singapore Tourism Board

The Singapore Tourism Board (STB) inked not one, but three agreements with prominent international event organisers at last week’s TravelRevive event, set to create a series of new regional and global events to the Lion City.

Memorandums of understanding (MOU) were signed with Fiera Milano and Messe Munich, both of which will establish Southeast Asia regional headquarters in Singapore.

Together with Singapore’s Infocomm Media Development Authority (IMDA), STB also signed a one-year MoU with Informa Tech, organisers of London Tech Week, to launch a new international technology event in Singapore.

Slated for the second half of 2021, the event will bring together governments and businesses in the infocomm, media and tech ecosystem to discuss topics related to innovation and digital transformation in the tech sector.

All three collaborations are a boost to Singapore’s MICE industry and STB deputy chief executive, Yap Chin Siang, said as Singapore gradually resumes MICE events safely, the bureau “will continue to grow existing partnerships and forge new ones”.

“Strong partnerships with our stakeholders will be key to emerging from this crisis stronger and more resilient, and are also testament to the industry’s confidence in Singapore’s position as a Global-Asia node for MICE. Together with our partners, we will continue to set Singapore apart as the world’s leading destination for safe, trusted and innovative business events,” he said.

The collaboration with Fiera Milano is set to strengthen commercial relations between Italy/Europe and the ASEAN region, while the partnership with Messe Munich signals commitment to expand trade fairs in the region as well as create new anchor events in Singapore.