Tourism New Zealand (TNZ) has turned to gamification to up the fun
factor for incentives planners looking to pick up destination products
"Agents have been overloaded with scheduled webinars and online
lecture-style training. It is not easy for incentive planners to retain
and recall a fairly large amount of product information, especially
through webinars, and so we want to turn the entire experience around
with elements of gamification that will add a spark of fun," said Steven
Dixon, regional trade marketing manager, Asia for TNZ.
Launching first in Singapore and subsequently in Indonesia and
Malaysia, the platform is developed in partnership with TLC Events and
MICE Neurol, with content provided by Tourism New Zealand.
Via a mobile app, the learning journey will span four modules that
will be launched weekly, with each module covering 25 questions.
Topics include 'Incentive Activities and Attractions’, ‘Unique
Venues’, ‘New Zealand Trivia’, and a ‘People’ section which puts faces
to the team behind TNZ. Links will also be provided for planners who
wish to seek additional information for independent itinerary planning.
To encourage traction and "reward our agents for taking the time and
effort to continuously keep up-to-date on New Zealand offerings," a
competition and slew of prizes await top achievers.
Planners who complete the training with a score above 75% will
receive an exclusive Certificate of Completion, where the first 500
agents to do so will receive an additional branded gift.
Higher up the gift tier, the top 10 scorers will on top of their
certificates and gifts also receive personalised team training sessions
with TNZ's business events manager for South East Asia, priority
destination updates, as well as priority invitations for familiarisation
trips and in-market events.
And right at the top, the best-performing agent will receive a hamper of New Zealand confectionaries.
The competition starts TODAY (6 January 2021) and concludes on 7
February 2021 at 2359hrs. Incentive agents will need to first register
online, before receiving steps to download the game app.//register online:
"We hope that, through this new platform, we continue to motivate
agents, build communities, and ultimately enhance the brand experience.”