. Ready for incentive travel in New Zealand? Game on! | Meetings & Conventions Asia

Ready for incentive travel in New Zealand? Game on!

TNZ launches new 'gamified' training platform for incentive agents with weekly quizzes and a chance to win prizes.

The game app will first be launched in Singapore, then subsequently in Indonesia and Malaysia.
The game app will first be launched in Singapore, then subsequently in Indonesia and Malaysia. Photo Credit:Getty Images/Blue Planet Studio

Tourism New Zealand (TNZ) has turned to gamification to up the fun factor for incentives planners looking to pick up destination products and updates.

"Agents have been overloaded with scheduled webinars and online lecture-style training. It is not easy for incentive planners to retain and recall a fairly large amount of product information, especially through webinars, and so we want to turn the entire experience around with elements of gamification that will add a spark of fun," said Steven Dixon, regional trade marketing manager, Asia for TNZ.

Launching first in Singapore and subsequently in Indonesia and Malaysia, the platform is developed in partnership with TLC Events and MICE Neurol, with content provided by Tourism New Zealand.

Via a mobile app, the learning journey will span four modules that will be launched weekly, with each module covering 25 questions.

Topics include 'Incentive Activities and Attractions’, ‘Unique Venues’, ‘New Zealand Trivia’, and a ‘People’ section which puts faces to the team behind TNZ. Links will also be provided for planners who wish to seek additional information for independent itinerary planning.

To encourage traction and "reward our agents for taking the time and effort to continuously keep up-to-date on New Zealand offerings," a competition and slew of prizes await top achievers.

Planners who complete the training with a score above 75% will receive an exclusive Certificate of Completion, where the first 500 agents to do so will receive an additional branded gift.

Higher up the gift tier, the top 10 scorers will on top of their certificates and gifts also receive personalised team training sessions with TNZ's business events manager for South East Asia, priority destination updates, as well as priority invitations for familiarisation trips and in-market events.

And right at the top, the best-performing agent will receive a hamper of New Zealand confectionaries.

The competition starts TODAY (6 January 2021) and concludes on 7 February 2021 at 2359hrs. Incentive agents will need to first register online, before receiving steps to download the game app.//register online: 

"We hope that, through this new platform, we continue to motivate agents, build communities, and ultimately enhance the brand experience.”