Members of TPB, including COO Maria Margarita M. Nograles (centre), and Northstar Travel Group pose for a picture at The Meetings Show Asia Pacific 2024. Photo Credit: Meetings & Conventions Asia
Business event planners and attendees will soon be able to say
“Mabuhay!” to the Philippines’ newest MICE campaign, which will be
launched in the second half of this year.
To date, the TPB's marketing campaign has revolved around the broad
theme of "Love the Philippines", which has in place since June 2023.
While catchy, the TPB finds it somewhat generic and therefore is
preparing to launch a new campaign tailored specifically to the MICE
industry and the ASEAN region.
“MICE is one of the priorities of our president Ferdinand Bongbong
Marcos Jr, and following the direction of our tourism secretary
Christina Garcia Frasco – she really wanted to work on strengthening our
MICE sector in the Philippines,” said Maria Margarita M. Nograles, COO
of TPB, speaking to M&C Asia at The Meetings Show Asia Pacific.
“With that, we are looking to work very closely with all our
suppliers, private sector and all groups that look to bring more
business to the companies and industry.”
The Philippines pavilion was represented by six exhibitors at The Meetings Show APAC 2024.