Perth readies for business events rebound

More than 100 events secured, with Business Events Perth winning 67 bids in 2021 alone.

In total, 108 business events are set to take place in Western Australia through to 2024, representing more than 200,000 hotel room nights.
In total, 108 business events are set to take place in Western Australia through to 2024, representing more than 200,000 hotel room nights.

Business Events Perth (BE Perth) has announced a total of 67 national and international business events won in 2021, set to take place over the next three years and expected to inject AUD$54 million (US$39 million) into Western Australia's economy.

In total, 108 business events are secured for Western Australia through to 2024, representing more than 200,000 hotel room nights.

This is in addition to 190 local business events supported in 2021 by Western Australia’s official convention bureau.

“2020 and 2021 have been difficult years for business events due to the impact of the pandemic. The support of BE Perth’s major stakeholders; Tourism WA and the City of Perth and our Member Partners has ensured a strong platform for recovery,” said BE Perth Chair, Bradley Woods.

However, BE Perth CEO Gareth Martin pointed out that while the 67 national and international events secured in 2021 were critical to securing the path to recovery for Western Australia’s business events industry, these were not the convention bureau's only strategy at play.

While borders were closed, the bureau ensured a "steady stream" of local bookings kept venues afloat, and has beefed-up its digital marketing strategy. .

“This has included our 3D venue tours, new website and interactive business event planner, as well as our member content creation programme, which has funded the creation of new marketing assets by our member venues and suppliers,” Martin said.

“We’ve also broadened our reach beyond our traditional remit, now with dedicated staff representation in our major national markets, have sponsored events across Australia through our Keynote Speaker Initiative, with the condition that those events book Western Australia for a future year, and also implemented our Member Professional Development Programme, which supported our members to send their staff to conferences or training events in the interest of professional development.”

Organisers of new business events bound for Western Australia can also benefit from an extended funding support.



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