Busy time: Mumbai attendees. Photo Credit: PCEB
Penang Convention & Exhibition Bureau’s 7th Edition of Penang
Roadshow to India 2024 was a hit with India travel and event planners.
The trip covered four cities from 15 to 22 January in Mumbai, New Delhi,
Chennai and Kochi, offering industry professionals a chance to immerse
themselves in the offerings of Penang.
The ‘Penang Odyssey’ campaign is a strategic initiative by PCEB aimed
at elevating Penang as the preferred destination for both business
meetings and leisure escapades in the Indian market. With a dual focus
on bleisure, the campaign strives to foster mutually beneficial
relationships with India's travel planners. India is seen as a key
market for Penang and the event saw some 200 buyers from each city,
creating a platform for networking, collaboration, and business
expansion.
In 2023, Penang hosted around 600 events with 160,000 delegates,
signaling a robust event calendar with an estimated economic impact
(EEI) of RM1 billion (US$0.21 billion).
Malaysia's commitment to facilitating seamless travel experiences is
underscored by the recent nationwide introduction of a visa-free regime,
allowing stays of up to 30 days starting from 1 December 2023 to 31
December 2024. This enhances accessibility for Indian visitors and
presents an opportunity to further strengthen direct airline
connectivity with India.