How did Daegu create a successful legacy event?

The 2019 World Congress of Neuroscience (IBRO 2019) attracted 4,385 delegates, 125 exhibitors and drove global brain research in South Korea.

IBRO 2019 was a “turning point for promoting Korea’s neuroscience research capabilities" and pivotal in its global repute as a convention city
IBRO 2019 was a “turning point for promoting Korea’s neuroscience research capabilities" and pivotal in its global repute as a convention city Photo Credit: IBRO 2019 /International Brain Research Organization

The 2019 World Congress of Neuroscience (IBRO 2019) is one of several success stories that have elevated the reputation of South Korea and Daegu in the MICE industry as well as gained the confidence and respect of distinguished associations.

It attracted 4,385 delegates, 125 exhibitors and the best of global neuroscience experts who participated in 11 invited lectures, 40 symposia, four special programmes, four poster sessions with 1,550 posters, two workshops, 19 socials and six satellite events.

Daegu was the host city for IBRO 2019, and it proved to be “a turning point for promoting Korea’s neuroscience research capabilities and strengthening international cooperation” attests Professor Moon Che-il from Daegu Gyeonghuk Institute Science and Technology.

The country's foundation for neuroscience begain in 1998 when the Korean government enacted the ‘‘Brain Research Promotion Act’’ to promote the importance of brain science and to facilitate the industrialisation of developed technologies. Neuroscience research became one of the nation’s priorities.

In addition to the Daegu Gyeonghuk Institute of Science and Technology, the main Korean universities and institutes that deal with neuroscience and behavior are Seoul National University, Korea University, Yonsei University, Korea Brain Research Institute (based in Daegu), and the Korea Institute of Science and Technology. Today, South Korea is regarded as among the top countries to study neuroscience.

In 2016, a flagship programme called the “Korean Brain Initiative” (KBI) was launched. Local, national, and global collaborative networks became very important strategies to achieve KBI’s vision. It accelerated the interest of global experts and associations that eventually led to Daegu's hosting of IBRO 2019.

The milestone event showcased the biennial Congress of the Federation of Asian-Oceanian Neuroscience Societies, the Global Neuroethics Summit, the International Brain Initiative Coordinating Body Meeting, the launch of the China-Japan-Korea Consortium and the first high-level forum on the Neuroscience of Learning between ministers of education and neuroscientists organised by IBRO and IBE-UNESCO.

As a result of the congress, the Korea Brain Research Institute (KBRI) secured a budget of US$10.3 million for its Brain Map Establishment and Convergence Challenge Project. It aims to develop core technology that will change the paradigm of brain research. A legacy impact from the congress included the addition of the Phase II research wing at the institute, which prioritises research applications and commercial activities.

In 2019, Sung-Jin Jeong from KBRI was elected as secretary general of IBRO, reflecting the high regard and respect given to Korea’s leadership in this field. Dr. Jeong, who is Lab Head of KBRI, reflected on how hosting IBRO 2019 catapulted the transformation for South Korea and Daegu.

“It completely changed how international neuroscientists saw Korea and Daegu. We now have enough global recognition and cooperative relationships to join the ranks of advanced countries. This experience gave Korea and Daegu a foundation for building a global network and becoming a global centre for brain research,” says Dr Jeong.