Daegu, South Korea’s fourth largest city, is known for producing high-quality apples and as a hub for the country’s textile industry. As the site of South Korea’s first regional convention centre, EXCO, it’s also establishing a reputation as a leading convention destination for events in future growth industries, including water, medicine, smart vehicles, energy and robotics.
A report, released last week by Daegu Convention and Visitors Bureau, outlines the legacy from five conventions held in the city in previous years. Called Business Events Legacy in Daegu, Korea, it shows the impact conventions have had on Daegu’s economic profile, and highlights the important role business events can play in developing and boosting growth industries.
The report references the inaugural International Solar Cities Congress (ISCC), held in Daegu in 2004, and explains how the legacy or long-term impact from this event led to the establishment of Korea’s first ‘Solar City Ordinance’ and ‘Solar City Daegu 2050 Project’. It also helped establish Daegu as a committed player within the energy and environmental sectors.
Professor Kim Jong-dal, who served as chair of the ISC Congress Organizing Committee said, “It has been 17 years since ISCC 2004, and now Daegu is a global city in the energy sector. The convention was a very valuable event that cleared a path for more international events in the energy and environmental sectors while providing a foundation for the city’s economic policy.”
Charlie Bae, CEO of the Daegu Convention & Visitors Bureau said, “Business events have shaped Daegu’s industry and economy, elevated our city’s brand globally, and paved the way for innovation and progress in our region. Our ISCC 2024 case study provides support for the validation and design of our vision and legacy goals. Moving forward, we will expand our research, culminating in a quantitative index for legacy assessment.”
The research into the report was led by Professor Jun Soo-hyun and Professor Oh Ik-geun from the Department of Tourism Management, Keimyung University, and DaeguGyeongbuk Development Institute’s Dr Park Seong-deok.
Dr Kwon Young-Jin, Mayor of Daegu Metropolitan City said, “This report will increase the appreciation of international business meetings as transformative agents for host cities.”