The videos show meeting organisers and planners that anything can happen on the Gold Coast - they only have to imagine it. Photo Credit: Adobe Stock/Matt Murray
Experience Gold Coast has launched the next round of videos from its
business events campaign; Aimed at international associations and
incentive travel groups, the videos seek to bring these groups to the
city and build upon the visitor economy.
Titled “If it can be imaged, it can happen on the Gold Coast”, the
videos take the viewer into the imagination of a meeting planner and
showcase an extensive range of infrastructure and experiences, framed by
Gold Coast’s spectacular coastline and tropical rainforest.
Brooke Campbell, director of business events at Experience Gold
Coast, said the assets are designed to appeal specifically to
international associations and incentive travel group organisers who are
looking to plan their next event.
“We can support association conferences by tapping into the strength
of our developed key sectors such as medicine, health, education, screen
and sport for partnerships, opportunities and insights,” she said.
“Whether you’re an incentive group looking to create memories that
last a lifetime, or an association wanting to inspire ideas, share the
latest research and do business – if it can be imagined, it can happen
on the Gold Coast.”
This project is supported by Tourism Australia’s Business Events
Advance Program designed to increase the number and value of
international business events for Australia.
The videos will be shown at the upcoming IMEX Frankfurt, where the
Gold Coast will be exhibiting alongside 20 Australian partners as part
of Business Event Australia’s stand.