Business Events Sydney (BESydney), in partnership with Business
Events Australia (BEA), has launched a new online game showcasing
Sydney's appeal as an incentives destination.
Corporate clients and incentive organisers in Singapore, Malaysia and
India are invited to take part in the game, with prizes from BESydney
Using a gamified track experience along with postcards and
destination footage, the fun, educational game brings Sydney experiences
to life. It was developed for web-GL, utilising video encoding and 3D
Players race around Sydney’s streets using a koala bear avatar,
collecting points by visiting attractions online, answering riddles and
questions about the city and learning about what it can offer to events
Points will determine a player’s position on the leader board and
prize vouchers will be awarded for top players, until 22 August 2022.
Among the featured venues and attractions are the Sydney Opera House,
Bondi Beach, Crown Sydney and ICC Sydney. Nearby regional activities
were included as BESydney research showed that 52% of Asian Incentives
included regional experiences. These included quad biking and cable cars
in the Blue Mountains, Hunter Valley, and the Central Coast.
“Tourism is a highly experiential industry and gamification is an
ideal way to allow users to experience the destinations for themselves.
The Experience Sydney game has been designed to allow the player to
discover Sydney as an event and experience destination and showcase
safety and infrastructure in a fun way,” BESydney CEO Lyn Lewis-Smith
BESydney also intends to launch the game in Japan and South Korea.