Abu Dhabi, UAE. Photo Credit: Adobe stock/monticellllo
ADNEC Group has signed a new partnership with Kenes Group, a global
events management company to launch events in Abu Dhabi. The former
plays a crucial role in driving Abu Dhabi’s economic diversification,
supporting the business interests in the Emirate and the UAE, and to
promote Abu Dhabi as a dynamic business and tourist destination.
As part of the agreement, ADNEC Services, the event agency arm of
ADNEC Group, together with Kenes Group, will launch specialised
conferences and exhibitions in Abu Dhabi across different key sectors.
Humaid Matar Al Dhaheri, managing director and group CEO of ADNEC
Group, said: “Signing this agreement forms part of our commitment to
enhancing cooperation with global institutions specialised in the
business tourism sector. The agreement will launch new specialised
international conferences and exhibitions to be held in our venues in
the UAE.
“The partnership will help strengthen ADNEC’s direct and indirect
economic contributions to the national business tourism sector. We will
also improve the transfer and localisation of knowledge across a number
of key sectors to solidify the position of Abu Dhabi as the business
tourism capital in the region,” he said.
Dan Rivlin, executive chair and chief vision officer at Kenes Group,
said: “At Kenes we are always looking into building strong and
meaningful partnerships that enable our mission of empowering knowledge
in different fields through Kenes Original Events. Our collaboration
with ADNEC Group is a step forward in the consolidation of an
international gathering in Abu Dhabi that will bring together
professionals working with guests across industries and showcase the
latest technology to enhance the guest experience.
“Here, we as Kenes Group are also bringing expertise from almost 60
years in the events sector and our vision to integrate leading-edge
technology into several aspects of our society.”
Kenes is confident ADNEC Services is the perfect partner in terms of
the value they bring and the support and expertise they can deliver. The
company values the partnership as being pivotal in helping it to
achieve its vision of creating the “world’s largest guest tech event to
transform the guest experience across multiple industries”.