ADNEC Group and Kenes Group partner to start events in Abu Dhabi

The collaboration will launch specialised international conferences and exhibitions to be held in venues in the UAE.

Abu Dhabi, UAE.
Abu Dhabi, UAE. Photo Credit: Adobe stock/monticellllo

ADNEC Group has signed a new partnership with Kenes Group, a global events management company to launch events in Abu Dhabi. The former plays a crucial role in driving Abu Dhabi’s economic diversification, supporting the business interests in the Emirate and the UAE, and to promote Abu Dhabi as a dynamic business and tourist destination.

As part of the agreement, ADNEC Services, the event agency arm of ADNEC Group, together with Kenes Group, will launch specialised conferences and exhibitions in Abu Dhabi across different key sectors.

Humaid Matar Al Dhaheri, managing director and group CEO of ADNEC Group, said: “Signing this agreement forms part of our commitment to enhancing cooperation with global institutions specialised in the business tourism sector. The agreement will launch new specialised international conferences and exhibitions to be held in our venues in the UAE.

“The partnership will help strengthen ADNEC’s direct and indirect economic contributions to the national business tourism sector. We will also improve the transfer and localisation of knowledge across a number of key sectors to solidify the position of Abu Dhabi as the business tourism capital in the region,” he said.

Dan Rivlin, executive chair and chief vision officer at Kenes Group, said: “At Kenes we are always looking into building strong and meaningful partnerships that enable our mission of empowering knowledge in different fields through Kenes Original Events. Our collaboration with ADNEC Group is a step forward in the consolidation of an international gathering in Abu Dhabi that will bring together professionals working with guests across industries and showcase the latest technology to enhance the guest experience.

“Here, we as Kenes Group are also bringing expertise from almost 60 years in the events sector and our vision to integrate leading-edge technology into several aspects of our society.”

Kenes is confident ADNEC Services is the perfect partner in terms of the value they bring and the support and expertise they can deliver. The company values the partnership as being pivotal in helping it to achieve its vision of creating the “world’s largest guest tech event to transform the guest experience across multiple industries”.