Sydney's events industry receives multi-million dollar boost

Recovery package includes immediate support to organisers facing cancelled or disrupted events, and incentives to draw global airlines back.

BESydney CEO Lyn Lewis-Smith welcomed additional funding, which includes an Event Saver Fund to provide immediate support if events are cancelled or disrupted.
BESydney CEO Lyn Lewis-Smith welcomed additional funding, which includes an Event Saver Fund to provide immediate support if events are cancelled or disrupted.

Sydney's business events industry has received a multi-million-dollar boost as part of the NSW Government's new ‘Covid-19 Economic Recovery Plan’ to drive in-person business events in the harbour city.

Of the more than AU$530 million support package (US$397 million), a total of AU$6 million is set aside for business events, conferences and conventions across Greater Sydney, Newcastle and Wollongong.

The package also includes an Event Saver Fund to provide immediate support to organisers if events are cancelled or disrupted by any Public Health Orders during the 2021-22 summer, and AU$60 million for an Aviation Attraction Fund to incentivise international airlines to recommence flights to Sydney.

Business Events Sydney (BESydney) welcomes the monetary stimulus, which it says will play a significant role in rebuilding business confidence and incentivising event organisers to book their in-person meetings — back into the Sydney CBD in particular.

BESydney CEO Lyn Lewis-Smith said: “With restrictions continuing to ease, Sydney is coming back to life and the funding will continue the positive momentum that we are starting to see. People are excited about reconnecting with friends and family and the prospect of travel as borders open. We can’t wait to see that same confidence now flow through to business and to welcome our national and global business delegates back here soon.”

Meanwhile, Sydney has confirmed 98 events through to 2029, with a combined value of approximately AU$524 million in direst expenditure, according to BESydney.

The funding announcement adds to the earlier AU$5.5 million ‘Business Events Industry Support’ also from the NSW Government, supporting livelihoods in the accommodation, entertainment, and tourism and business event sectors.

BESydney will run the funding programme in conjunction with Destination NSW, on behalf of the NSW Government. Matched funding will be available by application in rounds, commencing in late November 2021.

Events eligible for funding are conferences, conventions, symposia, congresses, seminars, training courses, and trade exhibitions attracting a minimum of 100 delegates to a venue for a gathering of at least one day’s duration.

Further details will be published at meetinsydney.com.au/offers.

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