The Singapore MICE Forum (SMF) made a vibrant comeback on 27 July
2023, as industry stakeholders gathered at the Sands Expo &
Convention Centre, Marina Bay Sands, Singapore.
Themed "The Great Reset", the three-day event organised by Singapore
Association of Convention & Exhibition Organisers & Suppliers
(SACEOS) hosted over 400 players from Singapore, the region, and key
Key themes included Sustainability, Talent, Innovation, and New
Business Models. Alvin Tan, Minister of State, Ministry of Trade and
Industry & Ministry of Culture, Community, and Youth, inaugurated
the Forum, underlining MICE's vital role in driving Singapore's economic
growth and the significance of industry collaborations for a
Richard Ireland, president of SACEOS, expressed the significance of
The Great Reset for the MICE industry in Singapore, offering a platform
to reimagine a future that prioritises environmental care and attendee
To showcase and drive innovation in MICE sustainability, the SMF featured the inaugural MICE Sustainability Innovation Marketplace. The Marketplace explored various solutions to improve the sustainability performance of organisations, as well as innovative ways to host sustainable events. Attendees discovered solutions in leveraging data and analytics, robotics, energy optimisation, sustainable materials and food & beverage from the Marketplace.
Launch of WA 4 Sustainable MICE
SACEOS and the Singapore Standards Council (SSC), which is overseen
by Enterprise Singapore, launched the WA 4 Sustainable MICE to provide
guidelines for carbon emissions management, supporting the Singapore
MICE Sustainability Roadmap and Singapore Green Plan 2030.
Yap Chin Siang, STB deputy chief executive, said, “The launch of the
new guidelines for carbon management is a critical step in our
collective effort with SACEOS to raise sustainability standards across
the MICE industry and reinforces STB’s commitment in working with the
industry to build a more sustainable tourism sector.”
The standard, which complements the WA 3 Sustainable MICE –
Guidelines for waste management launched earlier this year, aims to
position Singapore as a leading sustainable MICE destination in the Asia
Pacific, advocating waste reduction at events.
WA 4 covers guidelines and best practices for the measurement,
reduction, calculation, verification and offset of carbon emissions for
MICE events. It also provides an emissions reporting template that MICE
players can reference.
To build carbon management capabilities among MICE stakeholders,
SACEOS will be running its first MICE Carbon Management Guidelines
workshop based on WA 4 in the coming months. The workshop will promote
awareness and provide guidance to reduce carbon footprint by each
SACEOS, NTUC LearningHub join forces in Sustainability courses
A new two-year partnership between SACEOS and NTUC LearningHub will
introduce sustainability-related courses to upskill and reskill the MICE
and events industry. These courses will offer valuable insights into
sustainability concepts, framework development, and operationalisation.
The collaboration will revamp the MICE Sustainability Certification by
the end of 2023, providing industry professionals with a recognised
“The Certified Sustainable Event Advocate Certification Programme
provides a stackable credential pathway where the individual modules can
be stacked up towards an industry-recognised certification,” said
Jeremy Ong, CEO, NTUC LearningHub.