Sumate Sudasna has been re-elected as the president of Thailand
Incentive and Convention Association (TICA). M&C Asia caught up with
Sumate and find out his goals for his new term and what changes he
hopes to introduce to the association in his new term. Highlights from that
interview, lightly edited for clarity.
Congratulations on being appointed TICA president once again! What are you most excited about in your new term?
I am thrilled to be riding the post-Covid wave with industry players
after three years of mitigating the impacts of the pandemic and keeping
each other motivated. It is great to see that business events are now
seen as important stimulators of national economy recovery.
Tell us about your vision and goals for TICA moving forward.
TICA's goals are always to put Thailand at the top of mind for event
owners and planners. And as our business is not attracted by price
offers and intense competitiveness, we continue to keep customers
updated on developments and ensure that members are well qualified to
serve business events with success.
What will be your top priorities for TICA in the next 12 months?
We will maintain our drive in attracting business by partaking in
roadshows and tradeshows with Thailand Convention and Exhibition Bureau,
communicating with clients via social media and direct mailing, and
building up a project to develop international conventions.
What do you see are the biggest trends in Thailand's MICE space right now?
A few things, including the ESG framework which is important for
corporate and association customers. We need to have plans and
procedures to assure our competency doing business in the new normal.
Health, wellness and safety are always top considerations in event
planning, while destination experience is factored in. Non-hosted events
need to produce high return on attendance, networking and business
What do you love about being in this sector?
I feel privileged to help customers achieve their objectives in
organising events, and the satisfaction of receiving words of
appreciation for a job completed after months, and sometimes years of
preparation, not to mention the reward in bringing income to the country
and the company, is immense.