. Malaysia proves associations aren't as stuffy as you might think | Meetings & Conventions Asia

Malaysia proves associations aren't as stuffy as you might think

MSAE study reveals 80% of associations have adopted online platforms for virtual council meetings, AGMs and webinars.

MSAE Webinar 2020
Agility is key in today's Covid-hit world, with at least 70% of the 108 surveyed associations reported cancelled events.

In a post-Covid world, agility is the name of the game as a survey by the Malaysian Society of Association Executives (MSAE) has shown.

In a virtual webinar beaming out from Kuala Lumpur Convention Centre (KLCC) and supported by Malaysia Convention & Exhibition Bureau (MyCEB), MSAE presented findings on the impact of Covid-19 on the country's associations, and how they're "doing their best to navigate this challenging situation," said Sunny Chee, president, MSAE.

Conducted earlier in August, the survey collated sentiments from 108 associations from various sectors, of which at least 70% reported cancelled events such as conferences, forums and exhibitions due to the pandemic.

The silver lining is how these associations have pivoted to flow with the times, with at least 80% already adopting online platforms for virtual council meetings, AGMs and webinars.

“It is heartening to see many of us in associations have adapted to the new normal. MSAE is a young association and we look forward to increasing our presence and generate more engagement beyond our membership, and establish a relationship with relevant government sectors to establish a stronger voice for Malaysian associations," said Chee.

KLCC has also launched a raft of new initiatives — including a new website with a dedicated Covid-19 information section, AI chatbot, and interactive floor plans.

"Our major priority was to be venue ready and team ready" said KLCC's director of global business development & marketing, Angeline van den Broecke, who has shared that the centre will continue with their adoption of hybrid and virtual platforms.

MyCEB, meanwhile, launched its Meet in Malaysia campaign back in July to rally the industry today. More than 90 industry stakeholders have joined, offering new meeting packages to local and international planners. 

"We are thrilled for such a tremendous support from our industry players and their keenness to get back to business," said Edward Lim, sales manager, MyCEB.

"There are a variety of packages available under the Let’s Meet Locally Programme to encourage local meetings and events, and the Let’s Meet Tomorrow Programme offers attractive deals for home-grown regional and international events."

MyCeb has reportedly received close to 20 event applications for the Let’s Meet Tomorrow Programme, consisting of more than 24,000 delegates.

In related news, KLCC's van den Broecke, together with MyCEB CEO, Dato’ Sri Abdul Khani, was appointed to the International Congress and Convention Association's Asia Pacific board of directors in late November.

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