Founder of Web In Travel (WIT) Yeoh Siew Hoon hopes that the 12th edition of WIT 2016 will provide an opportunity to "reflect on the past" and "reimagine the future".
During the three-day event from Oct 17-19, pioneers - those who attended the first conference in 2005 - will be invited to talk about the changes they have seen and are anticipating; as well as emerging players who are disrupting their respective markets.
"By blending wisdom and experience with new vigour and fresh ideas, we want to fire up the imagination of travel professionals to take the industry to the next level because, like it or not, things are changing fast and we have to adapt faster," said Yeoh who believes that the easiest way to learn is by imitation, the bitterest by experience, and the noblest by reflection.
This year, the conference will kickoff with Bootcamp, Asia's largest travel startup competition. Seven entrepreneurs will be competing to win a place in the Travelport Labs Accelerator programme, which offers a seed funding of US$30,000.
The Main Event will see top executives from leading global brands such as Expedia, Kayak, Google and TripAdvisor alongside Asian giants like Ctrip, Alitrip and Rakuten.
There will also be the annual WITovation Awards, which aims to recognise the best in class in online travel.
According to Phocuswright estimates, Asia - present travel gross bookings total US$137b - will be the largest digital travel market in the world by 2018.