. The M appeal | Meetings & Conventions Asia

The M appeal

Meeting room in citizenM Rotterdam, Netherlands.
Meeting room in citizenM Rotterdam, Netherlands.

Judging from the existing meeting rooms of citizenM's Rotterdam, Paris, Schiphol Airport and London properties, corporates will be in for a great experience when they choose to hold their meetings at the new citizenM Kuala Lumpur, after it opens in Q2 next year.

The Malaysian city was confirmed as the location of Asia's third citizenM hotel on March 2, as part of Artyzen Hospitality Group's plans to transform the hospitality experience for modern travellers.

While the trendy brand came onto the hospitality scene in 2008, it made waves for breaking away from the traditional hotel mold with its sophisticated technology (think self check-in and out kiosks and in-room ipads), contemporary living room lobby design and a 24/7 canteenM, which allows travellers to satisfy their hunger any time of the day.

Robin Chadha
Robin Chadha

Meeting rooms were later added, after Robin Chadha, the brand's global CMO noticed the popularity of co-working spaces, which were "popping up left and right", in his words.  

"We decided to create our creative meeting space, SocietyM, which is really really taking up well with customers, especially for groups, off-sites and brainstorm sessions. It's a great way to introduce our brand to them, since it's much easier for a company to come in for a meeting, than to stay there with 10 other people," said Chadha on the side of the hotel signing in Singapore on March 1.

While the Malaysia property has yet to launch, we got him to give a primer on what to expect of the meeting spaces. 

"societyM offers business nomads spacious, creative, quirky meeting rooms that break from tradition. We've thought of everything necessary to keep creative juices flowing in our existing societyM meeting rooms, so Kuala Lumpur will be no different. Each room will have an innovative design, plush Vitra furniture, high tech AV features, progressive art and even wipe-free walls!"