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Thailand and China Sign MOU to Enhance MICE cooperation

The Thailand Convention and Exhibition Bureau (TCEB) and the China Chamber of International Commerce (CCIOC) have signed a Memorandum of Understanding with the objective of enhancing MICE cooperation between the two nations. Currently, China is Thailand's number one source market and the memorandum will further strengthen Thailand's position as a premier destination for MICE travellers from China.

Said Nopparat Maythaveekulchai, president of TCEB: "Thailand and China have enjoyed more than 40 years of relations and mutual prosperity in which trade between the two nations now exceeds US$63 billion annually... in recognition of the importance of cooperation in the MICE industry, TCEB, as the Thai government's official flagship body for the business events sector, always seeks out opportunities to initiate strategic partnerships with leading organisations like the CCIOC to further build long-term competitiveness and sustainability for the service sector in Thailand and our partner's country in the international arena."

"This ground-breaking MOU will serve as a vital platform for us to exchange up-to-date MICE-related information while further enhancing the awareness of Thailand's business events industry among the trade in China," he added.

Under the terms of the agreement, TCEB and CCOIC have agreed to establish a long-term partnership in several areas and across several MICE platforms. This includes a plan to further improve and regularly exchange information on trade promotion, to guarantee a commitment to providing support, and encouraging business trade missions and participating in trade events in both countries. There is also an aim to enhance and develop MICE knowledge in the two nations through information exchange and sharing of academic research activities.

From October 2014 to September 2015, Thailand attracted 109,987 Chinese MICE travellers, contributing revenue of 9,197.65 million baht (US$258.84 million).