This year, AIME commemorates its anniversary with an impressive cast of speakers for the popular Saxton Sessions, 10 specially curated city experiences for hosted buyers and NFC technology that makes the show the first smart exhibition in Asia Pacific.
Attracting more than 500 national and international exhibitors this year, AIME works with Konduko, a content-powered lead generation solution, to capture interactions and data instantly. Konduko readers are placed in convenient locations at exhibition stands to allow visitors to tap their badges, giving exhibitors access to details while providing them with information on the business and products. This facilitates effective business exchange at AIME, and enhances ROI tracking.
Additionally, Melbourne Convention Bureau also announced the results of The Future of Business Meetings Industry Report at the show, which aimed to identify global meeting trends, the influence of social trends, new technology and changing attendee expectations.
The report identified future attendees as being time strapped, tech savvy and socially responsible. There is also a shift in attendee expectations towards active learning, collaborative sharing and interactive experiences. What is key for planners to note is that respondents expect business event formats to get shorter; particularly for keynote presentations (42%), individual programme length (35%) and overall conference length (57%). Length of networking time is the only area of business events expected to increase (64%).
Future meetings can expect to see greater demand for customisation and personalisation of experiences. This includes the registration process right through to the tailoring of programmes, including destination experience.
Commented Karen Bolinger, CEO, Melbourne Convention Bureau on the launch of AIME's new city experiences for hosted buyers: "Business events are the highest yielding sector of the visitor economy, delivering $9.8 billion to the Victorian economy annually. The tours highlight our world-class venues, food and beverage, entertainment and accommodation."
The latest statistics by Victorian Visitor Economy Review showed that average spend by international delegates is AU$1,019 per day, which is 21% more than other international visitors. Average length of stay is currently 5.8 nights in Melbourne.
Top incentive markets for Melbourne are from Europe, North America and Asia.