Say no to bloops and blunders

Veteran Michael Chiay, senior director, meetings & events, Asia Pacific at Carlson Wagonlit Travel gives essential pointers on pulling off that flawless finishing touch to an impressive event. 

In alluding to the biggest mishap in the Oscars' history, when "La La Land" was wrongly announced as the winner of the coveted Best Picture award instead of "Moonlight", Chiay highlights the consequences arising from human error, probability theory and celebrity distraction. 

Here's how to avoid a similar blunder at your next event, according to Chiay:

1) Planning:
 
Attention to detail is key. No matter how busy you are, always take some time to check, double-check and even triple-check your work. Grab your colleague to take a second look at the project - we're often so consumed with the project that we may not spot any errors a second pair of eyes can easily identify.

We always recommend having a pre-planning stage when organizing events all around the world. Have procedures ready in place to minimize the possibility that a "nasty surprise" during the event catches you unaware.

Michael Chiay, senior director, meetings & events, Asia Pacific at Carlson Wagonlit Travel
Michael Chiay, senior director, meetings & events, Asia Pacific at Carlson Wagonlit Travel

2) Rehearsals:
 
Carry out full running orders and rehearsals prior to the start of the event. This ensures that all stakeholders during the event, from your spokespeople to your event technicians, know what will happen and when.

Good event managers and planners have an axiom - Check, Double-check and Triple-check. Likewise during rehearsals, never assume anything and check every single detail. Rehearsals are the time to answer any doubts and troubleshoot any possible problem. Remember - to assume makes a fool out of you and me us!

3) Behavior:
 
When an issue does come up (and never assume it won't), event managers need to be trained in how to behave in order to maximize the best possible outcome.

They can own the moment (like Warren Beatty) or make good of it (like Jordan Horowitz who speedily and gracefully announced there was a mistake), but always, always remain focused on the attendees' experience.

In a manner of speaking, this is "Showbiz, baby!" so everything else are details that can be fixed!

4) Communication:
 
When the wrong winner was announced, reports suggest that there was confusion among the backstage crew at the Oscars for over two excruciatingly long minutes before someone decided to communicate that error. To put those two minutes in context, three thank-you speeches were finished by the time the mistake was announced.

Keep people informed at all times minimizes any time wasted. It ensures everybody is clear in their roles and responsibilities. Technology and event management tools can play a huge role here in enabling clear and instant communication with everyone.

5) Partners:
 
Any event organizer will need strong partnerships with their suppliers to ensure their event runs smoothly and successfully. Trust and familiarity form the bedrock of such relationships.

Having capable partners on-site will enable you to focus on your objective - to provide the best possible service to your clients and deliver an excellent event experience to event attendees.

6) Reflection:
 
Knowledge is power. Reflecting on the event within your team and with external stakeholders helps exchange and amass knowledge that would ultimately be useful to your team and future events.

No matter how well (or badly!) an event went, it's essential to carry out a full debrief to reflect at what worked and what can be improved. People can learn from mistakes (PwC probably won't get the Best Picture award winner wrong again… one hopes!), while best practices during the event can be shared as a successful use case for future events.



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