LONDON - Northstar Travel Group has expanded the geographic reach of its industry-leading Business Travel News with the acquisition of London-based Buying Business Travel Media from Panacea Media.
Buying Business Travel is the leading business-to-business brand in the United Kingdom serving the corporate travel industry with online media, events and a magazine brand.
"Buying Business Travel gives us the leading brand in the UK to expand the geographic reach of Northstar's Business Travel News' dominant leadership in the North American corporate travel industry," said Thomas Kemp, Chairman & CEO of Northstar Travel Group in an announcement of the acquisition on Oct 7.
"Buying Business Travel provides Northstar with a media position in the UK market to complement Northstar's Business Travel Show, the largest exhibition serving the European corporate travel market."
Panacea Media's managing director Julian Gregory said Northstar's global reach will take Buying Business Travel to the next level.
"We are pleased to complete this transaction with Northstar to bring these two leading media brands together in the UK market," said Mr Gregory. "I am proud of our team who have been so hard-working and innovative in creating the success of the magazine, website, awards and forums and I am confident that Northstar, with its global reach, will take Buying Business Travel to the next level."
Buying Business Travel's portfolio of products includes The Business Travel Awards, the most important annual awards recognizing leadership of corporate travel suppliers, The BBT Business Travel Forums, BBT Editor's Lunches and the Buying Business Travel magazine.
"The Buying Business Travel brand is an excellent strategic fit with Northstar's Business Travel News, Travel Procurement and The Beat brands along with the recently acquired Business Travel Show in London," said Louis Magliaro, SVP and Group Publisher of Northstar's BTN Group.
"The combination of these leading brands creates a powerful position for our expansion in the UK and European corporate travel market."