New partnership will help Experient refine destination selection process

One of the first and most important decisions a meeting planner makes is where to hold the meeting. A new partnership with The EXPERIENCE Institute (TEI) will help its clients make the best destination choice possible, event management company Experient announced last week.

Established in 2012, TEI is a joint venture between destination consulting firm Mickey Schaefer & Associates and advertising agency The Republik, who have collaborated to create consumer-based standards that help destinations align their offerings with visitors' expectations. Through its new partnership with Experient, it will survey convention attendees in order to provide data on the overall destination experience, which Experient's meeting-planning clients can subsequently use to make better destination selections in the future. In turn, TEI will be able to leverage its findings to help its destination clients improve their product.

"Partnering with The EXPERIENCE Institute, through its Attendee Experience Report (AER) and other services, will give our clients access to valuable experience information to better inform their destination selection process," said Experient Division President Michael Guerriero. "Our clients are looking for specific ways to gain more knowledge about their attendees' experience with the destination 'outside the walls' of the event. This fits well with their strategic analysis."

In exchange for its services -- including attendee and visitor experience surveys, destination stakeholder strategic alignment, branding, and front-line training to drive exceptional experiences, all of which will be available to Experient -- TEI will be able to offer to its clients Experient's full range of event services, including event planning and sourcing, registration, housing, lead management, and data management services.

"We're excited about our new partnership with Experient," said TEI Founder and CEO Mickey Schaefer. "As attendees are savvy, discerning travelers in this age of consumerism, having 'new data' and insight on their experiences will help planners and destinations better market, together, to maximize attendance."

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