Aerial view of Petronas Twin Toweres in Kuala Lumpur's downtown district. (Credit: tampatra/Getty images)
KUALA LUMPUR - In conjunction with Visit Malaysia 2020, Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) will be supporting more key business events that will take place throughout the year.
To date, the national bureau has secured a total of 42 business events comprising corporate meetings, conventions, exhibitions and incentives.
Significantly, the events will bring in more than 65,000 delegates primarily from healthcare, telecommunications, science and technology industries, bringing in an estimated economic impact of RM645 million (US$158.8 million).
Some of the highlights of events includes Meetings of the Internet Corporation for Assigned Names and Numbers -ICANN 2020, 19th International Congress on Infectious Diseases (ICID), 5th ASIA-PACIFIC GLAUCOMA CONGRESS, and 30th PAN PACIFIC CONGRESS 2020.
In addition, MyCEB will continue to work towards the Government's aspiration of achieving 30 million tourist arrivals, as well as showcasing Malaysia as a compelling business events destination by taking part in several international roadshows this year.
Last year, MyCEB successfully surpassed its KPI target set by MOTAC for the year 2019. As of December 2019, MyCEB has achieved an additional 37% for international delegate days and additional 19% for international delegates.