The addition of the Starwood Hotels & Resorts portfolio to Marriott International means the parent brand now offers the most diverse range of brands under one roof. With more than 5,700 hotels and 1.1 million rooms in over 110 countries across the globe, Marriott International now has all kinds of travellers covered thanks to the acquisition of brands such as The Ritz-Carlton, The St. Regis, Bulgari Hotels & Resorts, JW Marriott, The Luxury Collection, W Hotels, and EDITION that target the luxury market, as well as brands such as The Westin, Renaissance and the Autograph Collection in the evolving lifestyle category.
"The marriage of these two leading hotel companies means Marriott will deliver an unparalleled guest experience with more hotels in more global destinations, an unrivaled range of comprehensive accommodations to suit every traveller, and the industry's best loyalty programmes," said Arne Sorenson, President and Chief Executive Officer of Marriott International.
So what does the merger mean for loyalty programmes? Members of both Marriott Rewards and Starwood Preferred Guest can now link their accounts to enjoy the benefits each programme has to offer. Members who link their accounts will be able to transfer points at a three-to-one ratio (three Marriott Rewards points = one SPG Starpoint) between programmes for redemption stays or on the Marriott Rewards Experiences Marketplace or SPG's Moments platform.
"Marriott's and Starwood's guests have shown tremendous loyalty to our brands and now that we are one company, we are seizing the opportunity to reinforce our loyalty to them," said Stephanie Linnartz, Executive Vice President and Global Chief Commercial Officer. "Beginning now, we're drawing upon the best of our loyalty programmes by enabling members to join or link their accounts and immediately receive reciprocal status and benefits."