Malaysia’s M&E celebrates significant wins

MyCEB Recognises New Conference Ambassadors at the Annual Installation of Kesatria 1Malaysia Programme
MyCEB Recognises New Conference Ambassadors at the Annual Installation of Kesatria 1Malaysia Programme

Malaysia's business events industry has seen a significant lift, thanks to the Kesatria 1Malaysia Programme, an initiative by Malaysia Convention & Exhibition Bureau (MyCEB). The initiative spurred 123 successful international business events leads, attracting a total of 188,317 delegates with an estimated economic impact of RM2 billion (US$491 million).

The achievements were highlighted at the annual Kesatria Gala Evening held at The Westin Kuala Lumpur, which gathered the industry to celebrate the programme's contributions and goals set under the Economic Transformation Programme (ETP) as well as the appointment of six new conference ambassadors.

By 2020, the business events industry is projected to deliver RM3.9 billion in gross national income and attract 2.9 million business events visitors, and will help to create 16,720 new jobs, said YBrs Nor Yahati binti Awang, Deputy Secretary General (Tourism), Ministry of Tourism and Culture Malaysia, YBrs. Nor Yahati binti Awang, who attended the Gala event on behalf of the Minister of Tourism and Culture Malaysia, YBhg. Dato' Seri Mohamed Nazri Abdul Aziz. MyCEB's chief executive officer, Datuk Zulkefli Hj Sharif was also in attendance.

The past year saw the hosting of international association conferences such as the International Federation of Freight Forwarders Associations World Congress 2017 and International Congress of the Asian Society for Vascular Surgery 2017.

The country has also secured a pipeline of upcoming events for the next four years, and they include: 

1. 6th Symposium of World Federation of Neurosurgical Societies 2018 
2. IEEE R10 Annual Meeting - IEEE R10 Meet 2018 
3. World Cancer Congress 2018 
4. Annual Congress and Assembly of the International Solid Waste Association - ISWA 
5. World Federation of Hemophilia World Congress 2020
6. The Biennial Scientific Meeting of the Asia Pacific Paediatric Endocrine Society 2020 
7. World Congress for Endoscopic Surgery of the Skull Base and Brain - EndoKL 2020 
8. The 49th World Congress of Surgery 2021

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