MICE industry continues to grow in South Korea

Kicking off the year with several major international congresses and corporate incentive tours, Korea's MICE sector is preparing for a busy year ahead.

"This is an exciting year for Korea as we release a new support scheme, reach out to new markets, open new unique venues, and launch our very own Korea MICE Ambassador Program very soon," said Korea MICE Bureau Executive Director Kap Soo Kim. "We invite the international business events community to look forward to these new developments in Korea."

The largest convention expected in Korea this year will be the UIA 2017 Seoul World Architects Congress which will be held in COEX, Seoul and is expected to draw approximately 30,000 participants (5,000 of which will be foreign delegates from 120 countries). 

Last year, which was also a successful year for the MICE industry in Korea, hosted a range of events including the Rotary International Convention in KINTEX, which brought over 21,000 international delegates to the country. Participants were surveyed following the event and cited the country's excellent tourism infrastructure, beautiful landscape, and efficient hosting of the event as positives.

The Korea Tourism Organisation, through the Korea MICE Bureau, will continue to promote Korea as a top business events destination by participating in major event tradeshows this year starting with the AIME tradeshow which will take place in February. The Korea MICE Bureau will also attend IMEX, IBTM World, ITB Asia and hold road shows in London, New York, Mumbai, Tokyo, and several Southeast Asian countries.

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