How to optimise your website for mobile users

Your company has a website. But in this day and age, that's not enough. Today, companies that wish to succeed on the web have to have a mobile-friendly website, specifically, according to contributor Susan Gunelius.

"In December 2017, 56.74 percent of internet traffic came from mobile devices (including tablets) compared to 43.26 percent on desktops according to data from Statcounter," Gunelius reports. "That first number is expected to continue to grow, which means your website and online content must be optimized for mobile audiences or you will lose opportunities to grow your business, brand, and sales."

Mobile optimization starts with design -- you need to have a site that's been developed to display properly on mobile devices -- but that's just the beginning. Your site also needs to have mobile-friendly content.

To write such content, Gunelius says you should approach it as if you were a journalist. "Always begin with the most important messages so there is no chance that mobile audiences miss them," she advises. "Scrolling on mobile devices can be frustrating, so there is no time for verbose introductions. Instead, write like a journalist and get to the point. You can elaborate with details and stories after the main points are communicated."

Also good are headings. "Headings are extremely important to make it easy for mobile audiences to quickly scan your content," Gunelius concludes. "Your most important details should be included in your headings and subheadings, so readers can scroll through, find points that matter to them, and then read the details for those points. It's hard to read really long content on small mobile devices, so use headings to create sign posts and a road map for mobile visitors.

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