Marriott International is giving travellers another reason to stay with them as booking travel experiences is now a breeze, thanks to the hotel group's investment in a tours and activities search engine.
PlacePass offers over 100,000 plus tours and activities in 800 destinations worldwide, which can now be booked direct on Marriott.com or SPG.com or their respective apps.
Examples of authentic experiences listed on the platform include a sunrise mountain biking tour through the Angkor Archaelogical Park in Cambodia; a pasta-making class with an Italian chef in the Tuscany region, and the chance to wrestle with a retired sumo wrestler in Tokyo.
"The addition of PlacePass activities and tours beginning later this year reflects Marriott's commitment to giving our guests a complete travel experience, whether they are in planning mode, staying in our hotels and even in-between stays when they're thinking about travel," said Stephanie Linnartz, global chief commercial officer, Marriott International. "We want our guests to count on Marriott to give them access to more of the destinations and things they love to do when they travel."
This news comes on the back of recent announcements that the hotel company's loyalty programmes - Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) - have surpassed 100 million members.
According to the hotel group, this increase is being driven by its established experiential travel platforms: In 2006, SPG launched Moments, which is now complemented by Marriott Rewards' Experiences Marketplace, where members last year redeemed points for about 6,000 travel experiences relating to music, sports, culinary and culture.