The first ever BestCities Global Forum kicked off at JW Marriot Marquis Hotel in Dubai on December 5, 2016 and will continue until tomorrow.
Launched by BestCities Global Alliance, a strategic collaboration between 11 of the world's premier meeting destinations, in partnership with Dubai Business Events and the Professional Convention Management Association (PCMA), the event presents a learning opportunity for senior association executives responsible for organising international events, and aims to educate and inspire them to create a lasting legacy for their organisations.
In attendance were over 35 international association executives from World Autism Organisation, International Society of Endocrinology, International Astronautical Federation and SWIFT as well as all 11 BestCities partner cities.
Day one commenced with welcome remarks from Ahmad Al Falasi, CEO of corporate services and investment at Dubai Corporation for Tourism and Commerce Marketing, thought leadership sessions around the importance of creating legacies and presentations about Dubai from four perspectives: business, travel, tourism & hospitality and healthcare.
Paul Vallee, managing director of BestCities Global Alliance, said: "We're thrilled to be in such great company as we launch the first BestCities Global Forum today. With extremely high-calibre speakers and representatives from our 11 partner cities in attendance, associations attending can tap into their collective knowledge and experience, gaining invaluable insight into how they can partner with destinations to advance the purpose of meetings, beyond delegate numbers to long-term impact and legacy development."
Over the course of the week, the forum is set to cover a range of relevant topics such as advancing the purpose of international association meetings through long-term legacy development, improving the benefits of association meetings to the host community and creating strategic partnerships with destinations.