Corporates get the sweetener

Marriott Hotels & Resorts' already strong presence in the corporate space gains stronger favour as corporate partners increasingly look for transparency, compliance and seamless services and standards.

With corporate travel management in Asia Pacific being very much driven by systems, data and compliance of usage, Marriott has the back-end systems and processes in place to help travel consultants manage their spend effectively. "The corporate traveller segment is the predominant segment that will drive our inventory for occupancy and topline for our hotels," said Ramesh Daryanani, VP, global sales, Asia Pacific (excluding Greater China). 

More importantly, he stressed that the crucial sweetener for corporates is that they can now enjoy combined rewards from the Marriott, The Ritz-Carlton and Starwood programmes. "They now have three of the world's best loyalty programmes to tap into and they have access to over 530 hotels. 

"When they can transfer points seamlessly and enjoy the same benefits across 20 brands, it is a certainty that Marriott has a clear advantage in scoring high points with many corporate travellers and travel managers," said Daryanani.

One other important pain point is that of room rates, and Marriott ensures the integrity of its rates. A stringent audit system is in place to ensure there isn't any other rate cheaper than the corporate rate that is available outside of Marriott's system, shared Daryanani.

Marriott's philosophy in working closely with TMC partners translates into well-managed relationships operationally as well as globally. "We want to help them achieve their objectives, and ensuring transparency is one of the pillars behind it," said Daryanani.

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